diff --git a/Makefile b/Makefile
index b5f1ce6..fdb3795 100644
--- a/Makefile
+++ b/Makefile
@@ -1,7 +1,4 @@
-REGISTRY = forgejo.gravityfargo.dev
-OWNER = gravityfargo
-IMAGE = bluesky-pds
-TAG ?= 0.4.74
+TAG ?= latest
 DOMAIN = sheltersky.social
 
 export DOCKER_BUILDKIT=1
@@ -14,7 +11,7 @@ build-base:
 .PHONY: build-tag
 build-tag:
 	sudo rm -rf config 
-	docker build --no-cache --tag $(REGISTRY)/$(OWNER)/$(IMAGE):$(TAG) .
+	docker build --tag forgejo.gravityfargo.dev/gravityfargo/bluesky-pds:$(TAG) .
 
 .PHONY: generate-env
 generate-env:
@@ -37,4 +34,4 @@ run:
 
 .PHONY: push
 push:
-	docker push $(REGISTRY)/$(OWNER)/$(IMAGE):$(TAG)
\ No newline at end of file
+	docker push forgejo.gravityfargo.dev/gravityfargo/bluesky-pds:latest
\ No newline at end of file